Not Your Average Music Video
by karen orlowski
In class today, a Portland based creative studio, Sandymontana, came in and shared this music video created for a fashion designer in NYC. For his new line, the designer wanted to see his clothes come to life, instead of using a collection of still photos. Rye Rye’s fresh and fun music video for “New Thing” markets to the fashion industry and music industry simultaneously.
Sandymontana carefully crafts their advertisements to show their interest and passion for creating culture, rather than just creating ads. Advice they give to those aspiring to break into the advertising and design industry is: find your point of view and be adventurous with it, listen as much as you can, and be yourself.