Califoregonian

Month: November, 2012

Strange Names, Strange Origins.

I’ve wondered a few times how some agencies got their names, and I’m sure I’m not the only one. Advertising agencies aren’t known for their tame or explanatory names. The names of these places are typically mashups of silly verbs & adjectives mixed together. Or so it seems. I love advertising agency names, and there are some really great ones out there. I was intrigued when I stumbled upon this article from adweek: 40 Strangest Agency Names, and Where They Came From  |  Adweek

#40. Taxi: They believe that their team of experts should remain small, about the number of people that can fit into a taxi.

#36. Droga5: Reportedly named for the label that founder David Droga’s mother would stitch into his underwear when he was a child, to clarify which Droga sibling it belonged to. (Easily my favorite.)

#32. Wikreate: According to their website, this San Francisco agency is built off of the “wiki” model, or the platform that collaboration occurs with field experts and associates, as well as agency team members.

#28. High Heels & Bananas: Founders of this agency wanted the name to be fun and sophisticated. Bananas are fun and high heels are sophisticated.

#23. The Glue Society: Agency refused to give explanation on origin of agency name. Interesting.

#20. Elephants & Ants: The name illustrates the company’s willingness to work with any client, big or little.

#18. David & Goliath: The agency founder David Angelo is the David in the agency’s name. The biblical story is the agency’s ethos, and they bravely take on challenges others walk away from.

#5. Kids Love Jetlag: The name of this Paris-based agency is meant to inspire/evoke youthfulness, giddiness, and travel.

#3 StrawberryFrog: The name was chosen to make the agency the antithesis of “agency dinosaurs” often found on Madison Avenue. They describe themselves as “a radical with blue jeans.”

Why pro bono matters

The Think Tank (T3) recently added a post to their blog concerning pro bono work. In a post titled, “Why pro bono work matters,”  Rick Doerr says that while pro bono work does not pay the bills, there are still invaluable rewards that come from it.

Doerr says that pro bono work yields the best results when you and the agency backing you can say that you are believers in the cause you are backing. For T3, Fallen Heroes was something close to their hearts. Another aspect to look at when contemplating pro bono work is creativity. “Implied in pro bono work, says Doerr, “is a degree of creative freedom you may not enjoy on everyday client work.” He says that, “One Fallen Heroes client remarked, ‘You will love us as a client, because we’ll let you do anything.’ I think that sums it up.” Doerr says this situation is a win-win. It allows for experimentation that can “unveil possibilities for future client work.”

Doerr says that pro bono work can be a time to shine, an opportunity to take creative risks & develop new leaders, and it is a chance for the agency to self-define based off of supporting causes or organizations. And, there are even special awards categories for pro bono work, such as the Cannes “Grand Prix For Good” award.

Keep reading.

Eugene Emeralds

One of my favorite pastimes these past two summers in Eugene has been going to Eugene Emeralds baseball games. They recently went through a rebranding and revealed the results yesterday at Ninkasi Brewing. The Emeralds hired Brandiose in San Diego to do the rebranding, and I think the new logos, etc. look great. Check out a promo video & new logos. The new logos include Sasquatch, but the mascot will still be Sluggo; however, throughout the season, I have heard that there will be Sasquatch sightings. Pretty cool.

Related articles:

Eugene Emeralds Find Bigfoot In New Team Logos

Daily Emerald

you know?

The World Is…

…obsessed with Facebook.

27. Ira Glass

I have been interested in Ira Glass lately. I saw a cool video a day or two ago on vimeo, and now I am searching for more. Found these videos on Ira Glass talking about storytelling; worth your time. Most of the information is related to broadcasting and creative writing, but there are takeaways here for everybody.

On finding great stories…

On making the errors all beginners make…

-“Kill it. It’s time to kill. By killing, you will make something better live. Abandon crap.”

-“You are better off the more like yourself you are.”

-“It’s important to understand the building block of the stories, and there are different ways to think about this. One of the things you don’t want to do is you don’t want to think about it the way you learned it in high school. In high school, the way that we’re taught to write is that there’s a topic sentence and then the facts. In broadcasting, it’s completely different.”

-“The anecdote. A sequence of actions. That’s a story in its purest form.”

-“Often times, it takes longer to find a good story, than to write that story.”

26. Drink Like A Bartender

NPR did an interesting article on bartenders and the hidden meaning of last calls. NPR says that for people that go to bars, last call means it’s your last chance to re-up on “citrusy, sugary drinks that can all taste alike” before belting out a classic rock ballad. But for bartenders, it means not long before they make a drink for themselves.

A Bartender’s Antidote… written by Bill Chappell, explores the world of alcohol in a new way, and divulges on what bartenders drink themselves.

For bartenders, the words “last call” have a hidden meaning: It won’t be long before they’re enjoying a drink of their own. And after hours of making tonics, flips and fizzes, what does a bartender drink? Often, the answer is short and simple: Fernet.

In a world of citrusy, sugary drinks that can all taste alike, Fernet Branca stands alone. Depending on how your palate responds, the Italian digestif can be called everything from refreshingly bold to an acquired taste to cough syrup that’s gone bad.

“People in the industry tend to drink bitter spirits a lot,” says Alexandra Bookless, bartender in the Washington D.C. area. She claims she does not know why, but puts forth that it may be due to the fact that maybe the late-night bitter drinks “works for their palate” after tasting drinks or bites of food during the day. According to The Atlantic, San Francisco has “been on the Fernet bandwagon for years” and “has long had the greatest demand in the U.S., accounting for about a 25 percent of sales” (NPR). Fernet is like a secret handshake in the world of bar tending. Interesting read if you are interested in this topic. I have always wondered what bartenders drink/their take on drinks.

Bookless, at The Passenger Bar in Washington, D.C.
photo source: NPR.

25. UP

Geekologie has become one of my new favorite websites. I found it stumbling one night. Geekologie picked up a story about somebody re-creating the UP balloon house. This isn’t the first time that somebody has tried to recreate this scene from UP, but according to Geekologie, it is the first attempt with a human passenger aboard. Check out the full article here.

photo source: Geekologie.

Passenger Jonathan Trappe was aboard the house carried by balloons, and fortunately he is “cluster-balloonist.” Trappe admits to never watching the movie UP because he heard it was sad, and he does not like sad movies. Here are some more shots. This is not a conventional life, folks.

photo source: Geekologie.

photo source: Geekologie.

photo source: Geekologie.

Monday.

Sometimes I feel trapped in Oregon. Portland is two hours away and I wish it was closer. I can’t wait for the post-grad lifestyle so that I can take a long weekend and go explore places. Although, realistically, I doubt I will have the sufficient funds to do the type of cool shit I want to do, and I will miss the college lifestyle. I think for my creativity’s sake, it would help me to get out and explore the places around me more often. I don’t know why I don’t.

“Sometimes you need to step outside, clear your head and remind yourself of who you are. And where you wanna be. And sometimes you have to venture outside your world in order to find yourself.”

24. I am not a role model

I remember sitting in J100 when I saw this for the first time. Tracy Wong gave his presentation to Bill Ryan’s class about being a Duck alum and sitting in the same seats we did. He told us that he went on to become a partner at WDCW, and along the way he made cool stuff. The ‘I am not a role model’ campaign always stuck with me. I like the message it gives, and I like the honesty and balls it took to deliver that message. It was edgy, but it works. Wong’s work inspires me for these same reasons.

Another part of Wong’s portfolio that’s stuck with me was his work with a Mexican restaurant in the Bay Area. The Houston Chronicle picked up the story back in the day, read about it here.