24. I am not a role model

by karen orlowski

I remember sitting in J100 when I saw this for the first time. Tracy Wong gave his presentation to Bill Ryan’s class about being a Duck alum and sitting in the same seats we did. He told us that he went on to become a partner at WDCW, and along the way he made cool stuff. The ‘I am not a role model’ campaign always stuck with me. I like the message it gives, and I like the honesty and balls it took to deliver that message. It was edgy, but it works. Wong’s work inspires me for these same reasons.

Another part of Wong’s portfolio that’s stuck with me was his work with a Mexican restaurant in the Bay Area. The Houston Chronicle picked up the story back in the day, read about it here.