A History of Green Brands 1960s and 1970s- Doing the Groundwork. Fast Company.
Today you can find an eco-friendly alternative in every category, but in the 1960s & 70s, you couldn’t. Today more and more products aimed at being more “environmentally friendly” are introduced every year.
An article written by Russ Meyer featured on Fast Company describes the 1960s as “The Awakening” for green brands and sustainability practices. The pesticide DDT was still on vegetables and lead was still in paint. Two books, Silent Spring and Unsafe at Any Speed, were said to be two books that ignited social and political change that was seen in the 1970s.
The 1970s, in the article, was referred to as “The Response” due to the passing of three important acts: Safe Water Drinking Act, National Environmental Policy Act, Endangered Species Act. Natural products flourished and brands like Tom’s of Maine did exceptionally well due to their marketing of their phosphate-free laundry detergent. Brands like General Mills, Kellogg’s, Quaker Oats, and Grape Nuts were endorsing their products as healthy alternatives.
These two decades were said to be when the “seeds of consumer interest in sustainability was first sown.”
More on green brands: Best Global Green Brands, Interbrand. (Top 50)