Califoregonian

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The World Is…

…obsessed with Facebook.

27. Ira Glass

I have been interested in Ira Glass lately. I saw a cool video a day or two ago on vimeo, and now I am searching for more. Found these videos on Ira Glass talking about storytelling; worth your time. Most of the information is related to broadcasting and creative writing, but there are takeaways here for everybody.

On finding great stories…

On making the errors all beginners make…

-“Kill it. It’s time to kill. By killing, you will make something better live. Abandon crap.”

-“You are better off the more like yourself you are.”

-“It’s important to understand the building block of the stories, and there are different ways to think about this. One of the things you don’t want to do is you don’t want to think about it the way you learned it in high school. In high school, the way that we’re taught to write is that there’s a topic sentence and then the facts. In broadcasting, it’s completely different.”

-“The anecdote. A sequence of actions. That’s a story in its purest form.”

-“Often times, it takes longer to find a good story, than to write that story.”

26. Drink Like A Bartender

NPR did an interesting article on bartenders and the hidden meaning of last calls. NPR says that for people that go to bars, last call means it’s your last chance to re-up on “citrusy, sugary drinks that can all taste alike” before belting out a classic rock ballad. But for bartenders, it means not long before they make a drink for themselves.

A Bartender’s Antidote… written by Bill Chappell, explores the world of alcohol in a new way, and divulges on what bartenders drink themselves.

For bartenders, the words “last call” have a hidden meaning: It won’t be long before they’re enjoying a drink of their own. And after hours of making tonics, flips and fizzes, what does a bartender drink? Often, the answer is short and simple: Fernet.

In a world of citrusy, sugary drinks that can all taste alike, Fernet Branca stands alone. Depending on how your palate responds, the Italian digestif can be called everything from refreshingly bold to an acquired taste to cough syrup that’s gone bad.

“People in the industry tend to drink bitter spirits a lot,” says Alexandra Bookless, bartender in the Washington D.C. area. She claims she does not know why, but puts forth that it may be due to the fact that maybe the late-night bitter drinks “works for their palate” after tasting drinks or bites of food during the day. According to The Atlantic, San Francisco has “been on the Fernet bandwagon for years” and “has long had the greatest demand in the U.S., accounting for about a 25 percent of sales” (NPR). Fernet is like a secret handshake in the world of bar tending. Interesting read if you are interested in this topic. I have always wondered what bartenders drink/their take on drinks.

Bookless, at The Passenger Bar in Washington, D.C.
photo source: NPR.

25. UP

Geekologie has become one of my new favorite websites. I found it stumbling one night. Geekologie picked up a story about somebody re-creating the UP balloon house. This isn’t the first time that somebody has tried to recreate this scene from UP, but according to Geekologie, it is the first attempt with a human passenger aboard. Check out the full article here.

photo source: Geekologie.

Passenger Jonathan Trappe was aboard the house carried by balloons, and fortunately he is “cluster-balloonist.” Trappe admits to never watching the movie UP because he heard it was sad, and he does not like sad movies. Here are some more shots. This is not a conventional life, folks.

photo source: Geekologie.

photo source: Geekologie.

photo source: Geekologie.

Monday.

Sometimes I feel trapped in Oregon. Portland is two hours away and I wish it was closer. I can’t wait for the post-grad lifestyle so that I can take a long weekend and go explore places. Although, realistically, I doubt I will have the sufficient funds to do the type of cool shit I want to do, and I will miss the college lifestyle. I think for my creativity’s sake, it would help me to get out and explore the places around me more often. I don’t know why I don’t.

“Sometimes you need to step outside, clear your head and remind yourself of who you are. And where you wanna be. And sometimes you have to venture outside your world in order to find yourself.”

24. I am not a role model

I remember sitting in J100 when I saw this for the first time. Tracy Wong gave his presentation to Bill Ryan’s class about being a Duck alum and sitting in the same seats we did. He told us that he went on to become a partner at WDCW, and along the way he made cool stuff. The ‘I am not a role model’ campaign always stuck with me. I like the message it gives, and I like the honesty and balls it took to deliver that message. It was edgy, but it works. Wong’s work inspires me for these same reasons.

Another part of Wong’s portfolio that’s stuck with me was his work with a Mexican restaurant in the Bay Area. The Houston Chronicle picked up the story back in the day, read about it here.

23. Vimeo Fun

We haven’t talked about storytelling in my ad class for a little bit of time, although I’m sure we indirectly talk about it all the time. I get inspired by storytelling. (I wish I had thought of that before my AHA application was due- but c’est la vie). A good story can make you laugh, or pull at other emotions, or it can WOW you with information. Stories are fun. Anyways, so I searched vimeo for ‘storytelling’ just to see what would come up. I’m a fan of lists on the Internet, so I decided to make my own.

3 Different Perspectives on storytelling; 3 Different Ways to Get Inspired.

By Karen Orlowski.

1.Slagsmålsklubben – Sponsored by destiny. I like the way this video took a classic story and told it in a new, all-inclusive way. Instead of just showing you where her house is, they give you the quick and dirty on the construction of the house, telling you what it’s made of. It’s kind of a weird video, but it’s quirky and I think it offers some things to be taken about storytelling. There’s something powerful in knowing that all the information you need is at your fingertips.

2. Ira Glass on storytelling. It’s a fun video playing with typography and movement.

3. Really, really interesting video on storytelling from Ken Burns. (fast-forward to 1:14)

“My interest is always in complicating things.”

“All story is manipulation.”

“An emotional truth is something that you have to build.”

“I made a film on baseball once. And it seemed to me that there was a dilemma for the racist of what to do about Jackie Robinson. If you were a Brooklyn Dodger fan and you were a racist, what do you do when he runs? You can quit baseball altogether, you can change teams, or you can change.”

“We coalesce around stories that seem transcendent.”

“We tell stories to continue ourselves.”

“Story is there to just remind us that it’s just OK.”

22. Amazon

“We’re the re-inventors of normal.” I love that. Check out this new commercial from Amazon advertising their new Kindle Paperwhite. I think the copywriting is great.

I like that Amazon’s angle in this commercial shows the human side of all of these people. If you are a reader, then you will connect with this commercial. They hone in on the love of reading and they tell that story with a very human approach; I like that more people are adopting this method.

“We’re the people with the smile on the box,” reminded me of SOJC classmate Jackson Phillips‘ blog post about the hidden symbols and meanings in logos; the smile in Amazon’s logo was a part of that blog post. The arrow connecting A to Z forms a smile and shows consumers that this store has everything from A to Z, or everything they need (trutricks).

21. journalism + twitter

No longer are the days where news consumption happens once a day early in the morning, before work, over a cup of coffee. Now, there are endless ways to get news throughout the day, and that is exactly what people are doing. Twitter has “become a method for collaboration,” according to a video titled The Impact of Twitter on Journalism found on mediabistro.

At the beginning of Twitter’s introduction period, journalists thought that Twitter may take over their jobs, threatening their current positions synthesizing and curating stories; however, as time went on, Twitter proved itself to be an “ecosystem of news,” or a “helping hand on the road to reporting better news.” It became a way to check different sources and facts simultaneously.

Twitter highlights the fact that United States citizens are interested in celebrity news and comedic reliefs, and this leaves some skeptical that what filters around on Twitter isn’t actually newsworthy content. “There isn’t one way to be a journalist anymore,” points out a source from the video, saying that younger generations are at a better advantage with the changing times because they don’t have anything to unlearn, compared to older journalists.

Honestly, I think it all depends on who you follow on Twitter. I doubt any of the handles advertising to be “True Random Facts” or “Funny Facts” will be true, but I do believe that when I follow Edward Boches, the material he tweets will be true and relevant. One of my favorite ways to consume news about the advertising industry is through Twitter; it’s interactive, smart, and relevant. So, I am on board the Twitter train.

We talk about Twitter in my creative strategist class a lot, and often take a look at the opportunities that Twitter can bring you just from being online. I know a friend that collected sources for his midterm paper only from tweeting out to people and using their responses. I thought that this was smart, but totally unconventional. I am happy creative strat has forced me to find my own edges, instead of being given all of the boundaries for the class on syllabus day. “Yay team.”