In my creative strategist class, we talk a lot about being innovative what that exactly means. This article from Fast Company lists the 100 most creative people in business in 2012. This article shows a lot of innovation, in my opinion, as the winners range from the founder of the national kidney registry to the president of Gatorade. These are people that are thinking of new solutions by embracing new angles and perspectives. And by the way, if you’re not reading Fast Company, you’re missing out.
Some of the most fascinating people:
1. Olajide Williams is using hip-hop to educate African-Americans and Latinos about chronic and acute diseases in their communities. He does this by educating the artist first, saying that he doesn’t write the songs himself, but he does educate the artist, who, in turn incorporates the material into their music. Williams has kids from the Bronx sit on his board of directors. Last year, Williams’ organization saw 8,000 participants from New York City public-schools and also expanded to Washington, D.C.
2. Maria Popova is a must-follow if you’re on Twitter! She tweets out great articles and other fascinating information every day. Fast Company named her the #51 most creative person in business this year and this is why: she’s a curator of interestingness. Popova says, “I aim to share content that is meaningful.”
3. #9 Garet Hill of the National Kidney Registry talks about how innovation changed the face of his non-profit. After five years of developing a special kind of algorithm, they were able to provide up to 167% more matches than before.
4. Man Jun, Fast Company’s #1 most creative person in business in 2012, recalls Beijing to be a much different city in his childhood than it is now. Ma founded the Institute of Public and Environmental Affairs (IPE) in 2006 and since then, Ma has channeled the power of the Internet and motivated the younger generation of China to make an environmental change. His organization, thanks to the large volunteer support they have, have found nearly 97,000 records of factories in China violating green laws.